26 Wallis Street, Unit 1
Beverly, Massachusetts
$419,000
This report provides an overview of the marketing exposure, online engagement, open-house attendance, private showing activity, buyer feedback, and current market position for 26 Wallis Street, Unit 1.
At 16 days on market, our recommendation remains to maintain the current $419,000 asking price while continuing to promote the property and closely monitor buyer response.
Performance at a Glance
Marketing exposure and buyer activity since launch.
Advertising views
Clicks generated by the Boost campaign
Buyer-contact matches through MLS reverse prospecting
Cumulative platform-reported views
Cumulative platform-reported reach
Across the first two open houses
Private showing appointments requested
Five confirmed, one cancelled and two declined
Featured Marketing
Direct access to the primary marketing materials created for the property.
Property Videos
Three video assets showcasing and promoting 26 Wallis Street, Unit 1.
Team Property Tour
Lauren Tetreault & Team’s public-facing property video tour.
Coldwell Banker Video Slideshow
Slideshow presentation featuring the property photography and key listing highlights.
Coldwell Banker YouTube Video
Additional Coldwell Banker video exposure supporting the listing campaign.
Online Property Exposure
Direct links to the listing across major consumer real estate platforms.
Social Media Promotion
Facebook and Instagram content supporting the listing campaign.
Platform-reported reach across supplied property content
Platform-reported views across property content
Reels, carousel posts, photography and open-house promotion
Fenced yard, garage parking and Downtown Beverly lifestyle
Open Houses
Public opportunities for buyers to experience the property.
Thursday evening and Saturday
Combined attendance at the first two events
Upcoming public open house
- Thursday, August 27 4:30–6:30 PM • 4 visitors
- Saturday, August 29 11:00 AM–1:00 PM • 5 visitors
- Saturday, September 19 9:30 AM–2:30 PM • Upcoming
Private Showing Activity
Appointment activity generated since the property came to market.
Total private showing appointments requested
Appointments confirmed through ShowingTime
One cancelled and two declined
Buyer Feedback
The first formal feedback received from a private showing.
The buyer's agent indicated that the buyer may be interested, rated the overall showing experience as “Good,” and rated the property 4 out of 5.
No opinion regarding the asking price and no additional written comments were provided.
MLS Buyer Matching
Additional exposure through MLS reverse prospecting.
The listing currently matches 925 buyer contacts through the MLS reverse-prospecting system, providing an additional opportunity to reach agents representing buyers whose search criteria align with the property.
This figure represents MLS buyer-contact matches and should not be interpreted as 925 individual emails, confirmed buyers, or showing requests.
Current Market Position
How we are evaluating the listing at 16 days on market.
We continue to feel that the current $419,000 asking price is appropriately positioned. The listing entered the market at the end of summer and around the Labor Day slowdown, so our recommendation at this stage is to allow the market additional time to respond.
For context, Beverly condominiums priced between $380,000 and $500,000 had a median market time of 19.5 days over the past 30 days. At 16 days, 26 Wallis remains below that median, and its price per square foot is almost exactly in line with the market.
The property also offers several meaningful advantages relative to many condominium options: a low $200 monthly condo fee, exclusive-use fenced yard, deck and patio, storage shed, garage parking, additional off-street parking, in-unit laundry, pet-friendly ownership, and a Downtown Beverly location convenient to the commuter rail, restaurants, entertainment and waterfront.
What Happens Next
Our recommendation for the next stage of the listing.
For now, our recommendation is to maintain the $419,000 asking price and continue the current marketing efforts while giving the market additional time to respond.
We will continue monitoring private showing activity, buyer feedback, open-house response, competing Beverly condominium listings, and properties going under agreement.
If those indicators begin telling us that a pricing, positioning, or marketing adjustment would improve the property's competitive position, we will discuss that promptly. At this stage, however, we do not believe 16 days on market alone warrants a price adjustment.
Coldwell Banker Client Report
View the complete marketing report for additional property and campaign information.
View Complete Client Report
